Communication & Influence

Data Storytelling for Business Impact

1-Day Workshop (8 Hours) | Face-to-Face or Virtual Instructor-Led

Programme Overview

Technical excellence does not guarantee influence. Across Malaysian organisations, analysts and specialists produce rigorous, data-rich reports that senior leaders cannot act on — because the insight is buried in complexity. This workshop teaches professionals to become translators: turning technical findings into business narratives that are clear, credible, and impossible to ignore.

Who Should Attend

Business analysts, technical leads, data scientists, and marketing executives who produce data-rich outputs but struggle to communicate findings in a way that drives executive decisions. Suitable for those who regularly present to senior management or cross-functional stakeholders.

Key Learning Outcomes

Structure a clear business narrative using the Pyramid Principle and SCR framework
Translate technical metrics into commercial impacts that resonate with non-technical audiences
Design slides and data visualisations that guide rather than overwhelm the reader
Manage challenging Q&A sessions from senior stakeholders with confidence
Condense complex multi-page analysis into an executive-ready summary in minutes

Capstone Activity

Participants bring a complex, multi-slide technical report from their own workplace. Over the course of the workshop, they condense it into a 3-slide executive pitch with a clear call to action — then present it to the group for structured peer feedback using a shared evaluation rubric.

Programme Details

Duration	1-Day Workshop (8 Hours)
Format	Face-to-Face or Virtual Instructor-Led
Language	English
Delivery	In-house or public run — customisable

Steering International Training Solutions Sdn Bhd — Reg No. 1656491-K

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