Navigate Growth. Enable Performance
Steering International Training Solutions is a corporate training and consulting firm dedicated to building the capabilities that drive organisational success — across Malaysia, Southeast Asia, and the wider APAC region.
We specialise in leadership development, business effectiveness, and critical soft skills programmes designed for professionals who navigate complexity every day. Our clients include senior leaders and high-potential talent across banking, insurance, financial services, oil and gas and multinational corporations who require training that translates directly into workplace performance.
Our Approach
We don’t believe in one-size-fits-all solutions. Every programme we design is built on sound instructional design principles, grounded in real-world business applications, and tailored to your organisation’s specific context and challenges. Our facilitation-led workshops emphasise learning by doing—using scenarios, case studies, and interactive activities that mirror the situations your people face daily.
Whether you’re developing executive presence in emerging leaders, embedding design thinking across your organisation, or building financial acumen in non-finance managers, our programmes create lasting behavioural change that impacts your bottom line.
Why Work With Us
With over a decade of experience designing and delivering corporate training across diverse cultural and business contexts, we bring deep expertise in adult learning principles, scenario-based learning design, and facilitation techniques that engage even the most experienced professionals. We’re multilingual, culturally fluent, and understand the nuances of doing business across Southeast Asian markets.
Our commitment is simple: to provide your people with clear direction, practical tools, and the confidence to perform at their best—even as the business world around them continues to change.
Ready to navigate growth and enable performance in your organisation? Let’s talk about how we can partner with you.
Meet the Director
The practitioner behind the programmes.
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Dr. Francis Lim Qian Loong
MRCP, MBBS (UPM) | Director
Dr. Francis Lim Qian Loong is the founder and Director of Steering International Training Solutions Sdn Bhd. A physician by training — holding an MBBS from Universiti Putra Malaysia and Membership of the Royal College of Physicians (MRCP, UK) — Dr. Lim brings a rigorous, evidence-based approach to the design and delivery of corporate learning programmes.
His experience spanning clinical practice and the corporate world gives him a distinctive lens on human performance: the ability to translate complex, high-stakes concepts into learning that sticks, changes behaviour, and drives measurable results. He leads programme design and facilitation across leadership, business effectiveness, and professional skills — working with organisations in Malaysia and the wider APAC region.
“Technology changes. Markets shift. But skilled, confident people will always be your competitive edge.”
Our Facilitators
Experienced practitioners who bring real-world insight into every session.
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Dr. Francis Lim Qian Loong
MRCP, MBBS (UPM) | Director & Lead Facilitator
Leadership development, business effectiveness, and professional skills. Specialist in evidence-based learning design for high-performance organisations.
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Trainer Profile
Credentials | Specialisation
Trainer profile coming soon.
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Trainer Profile
Credentials | Specialisation
Trainer profile coming soon.
How We Work
Our programmes are grounded in two proven frameworks: the ADDIE instructional design model and the 70-20-10 learning philosophy.
The ADDIE Model
A structured instructional design process that ensures every programme is purposeful, measurable, and effective.
A — Analyse
We begin with a structured needs assessment to understand your business challenges, performance gaps, and learner context.
D — Design
We map the learning journey, define measurable outcomes, and design a programme architecture aligned to your goals.
D — Develop
We build facilitation guides, participant workbooks, case studies, and assessments — contextualised to your industry and culture.
I — Implement
We deliver — face-to-face, virtual, or blended — with experienced facilitators focused on engagement and real-world transfer.
E — Evaluate
We measure outcomes at multiple levels — reaction, knowledge, behaviour, and business impact — to ensure lasting value.
The 70-20-10 Model
Our programmes are designed around how adults actually learn — through experience, social interaction, and structured education.
70%
Experience
Most learning happens through real work. We design activities and challenges that connect directly to participants’ day-to-day roles and decisions.
20%
Exposure
Peer discussions, coaching conversations, and manager reinforcement extend learning beyond the programme. We equip teams to keep growing together.
10%
Education
Structured facilitation, frameworks, and tools form the foundation — delivered with clarity, relevance, and practical application from day one.